I was happily driving in my car the other day listening to CBC as I often do. As the hour changed the CBC hourly break recording came on and the announcer said: “Canada lives here”. I thought for a moment as I pondered the fact that it had been almost a decade since I had written that line. It brought back thoughts of the day I presented the concept to the power’s that be at CBC. I had offered them a list of 5 or 6 lines and there was no question in my mind that “Canada lives here” was the way to go.
The meeting lasted about an hour and by the halfway point we had all agreed that my favorite was theirs as well. I remember how good I felt, sort of proud to have contributed such an important part of the history of Radio Canada.
As the days passed I heard nothing of my precious positioning line. Never a “hey nice work” nor a “way to go” not even a “thanks for your great idea”. I assumed that was just the CBC way.
Now these many years later and long since my freelance contract at CBC had expired, I still feel proud every time I hear that line. I also feel sort of ripped off, no thanks, no royalties, nothing.
In my eyes “thanklessness lives there”.
Sussmancreates Blog 