I’ve been in the advertising business for a long time. Heck, long enough to remember the Mad Men era. I was just a kid in the creative department but the suits were the focus of the agency. They wore the expensive clothes, had the three hour martini lunches and provided extra special services to their clients on demand. The creative department was squeezed into tiny closets. Each had suffered from the constant turnover of people. It seemed when someone brought something into their office they never had any interest in taking it with them when they left.

Flash forward. Today the creative department is the engine of the agency. Creatives can be treated like gods. The paradigm has shifted. The other thing that has shifted is the fun side of the business. Suits now spend time on their computers reviewing stats instead of drinking manhattans. Creatives seem to have more interest in facebook and twitter than drawing and thinking.

It all makes me wonder how Ted Bates would feel about this transition.

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